Euro Consumers is the first and only pan-European collection of market research evaluating the economic weight of various consumer profiles across 31 countries.
To give you a precise evaluation of the size (in millions of euros) and the structure (in %) of European markets based on numerous types of socio-demographic targets to help you to write your Business Plans
To present you with the population segments with the highest growth potential in terms of turnover within each country (by social status, by age group, by income level, by degree of urbanization, by household size, etc. ) to help you to prioritize your sales, marketing and communications investments
To present you with "average budgets" overall and by type of household, to help you to refine your sales potential or market share forecasts
To make you aware of the changes in the size, structure, segments and average budgets of the market studied (available in January 2010)